All Articles Tagged As: branding

Logo Can Make You 'Think Different' (3/22/2008)

Researchers find that even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands' traits. ...> Full Article

Wine labels with animals: Why they work (3/19/2008)

Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if anything, to do with the product. For example, market research firm ACNielsen reports that nearly one in five of the table-wine brands introduced in the last three years features an animal on the label. A forthcoming study in the April 2008 issue of the Journal of Consumer Research reveals why this tactic is works. ...> Full Article

How to imbue products with symbolic meaning (1/7/2008)

Many people pay silly money to wear a particular logo or a designer brand. Of course, a designer outfit doesn't keep you any warmer or dryer than an unbranded one, but functionality is only part of the story. Designer products say something about you - you are a trendy, sexy or sophisticated person. Brands help us to express who we think we are and who we want to be. ...> Full Article