All Articles Tagged As: advertising
Research shows that men, in particular, are influenced by television commercials that more often portray them in a career environment than doing domestic duties.
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Can Evaluative Conditioning Change Attitudes toward Mature Brands?
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First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading.
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Don't bother trying to persuade your boss of a new idea while he's feeling the power of his position - new research suggests he's not listening to you.
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