Scientists explore theme park thrills (9/25/2007)

Experts at The University of Nottingham's Mixed Reality Lab (MRL) designed and implemented the biofeedback and recording technology for the 'Thrill Lab'.

The equipment allows physiological data to be recorded during the ride, including video of people's faces, audio, heart rate, galvanic skin response and acceleration. Experts at the MRL are also involved in psychological profiling before and after the event.

The MRL is a dedicated studio facility at the University where academics from a wide variety of disciplines collaborate to explore the potential of the latest mobile technology to shape everyday life.

Professor Steve Benford, of the School of Computer Science & IT at The University of Nottingham and one of the MRL's principal investigators, said: "Our aim is to understand the impact that these rides have on people and to use this to help shape more responsive and exciting rides of the future."

For this 'Thrill Lab' event, Alton Towers is joining forces with the world's only 'thrill engineer', Brendan Walker, a former aeronautical engineer who specialises in the study of emotionally stirring experiences.

Mr Walker, who will be running the three-day event, said: "Genuine thrillseekers only need apply to take part in this experiment at Alton Towers. Oblivion's success as one of the world's most exciting rollercoasters relies on a perfect synergy between extreme physical and dark psychological experiences, giving us a unique opportunity to study the science of thrills and shape the future of theme park rides."

Note: This story has been adapted from a news release issued by The University of Nottingham

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